Fashion Focus: Wasted Heroes
Wasted heroes is the british street wear vision of graphic designer Russel Reid. He has a huge presence in the Liverpool independant creative scene, working on artwork for club nights Circus and Chibuku Shake Shake and has featured in the publication Creative Review, for which he designed the November 2011 front cover. Taking inspiration from his design work within the Liverpool club scene he made the natural progression into clothing, offering T-shirts, sweat shirts, hoodies and tote bags for a music inspired collection. Each item is designed and screen printed in-house for that personal touch using environmentally friendly water based inks.
It’s easy to see why you can find this clothing brand in some of the countries most high profile fashion boutiques as the garments are well thought out from the quality materials through to the near perfect colour schemes and contrasts; not to mention the rich yet simple print designs from an (evidently) natural designer. The extensive collection, which offers designs for both men and women, has a broad range of visual styles that is a total joy to browse; literally each piece is screaming ‘buy me, you’ll look awesome!’. If you’re familiar with the brand then you’ll be pleased to know that they’ve just released some new designs, some of which feature on this page and are available in different styles of T-shirts and sweaters. You can trawl through the high street shops all day and not find anything as original as this clothing line; they are a proud and professional company with a vision, great presentation and of course, awesome clothes! Plus, you know you’re on to a good thing when you get high profile DJ’s like Yousef, Loco Dice, Carl Cox, Jordan Peak and Acid Mondays wearing their stuff.
Right, this is the part where you can get your hands on some of their cool stuff; Wasted Heroes have generously provided our readers with a 10% discount code URBANMALE which is valid until December 11th, so all you have to do is head on over to their website, choose something and enter the code at the checkout. Simple. That’s plenty of time to get some unique Christmas presents ordered for the trendy chap in the family or just a pre-shopping treat for yourself? What’s more is you can actually win 2 of these amazing T-shirts right here! The very T’s pictured above! Pretty sharp no? So scroll down and get yourself entered.
Thanks for reading, the team at Urban Male.